Ethos – SANNA Conscious Concept

Our story

SANNA’s platform supports ethical and sustainable practices by transforming consumerism into a pathway towards activism. Creating a place where the standard is natural and organic, where our globally sourced products are celebrated for their native origins, and where we allow consumers a place to be held accountable for their purchases.

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Meet OUR
FOUNDER & CEO
Sanna Rasmussen

As an American in Paris, I had the opportunity to live, breathe, and study fashion in one of the world’s trend capitals, beginning in my early twenties. At that time in my life, however, I consumed fashion like fast food; compulsively and without consideration for ingredients or origins.

It wasn’t until I learned about the fashion world’s shadow, following the 2013 Rana Plaza factory collapse in Bangladesh, that I opened my eyes to reality: the fast-fashion industry and its manufacturing practices are rotten from their core, masqueraded by fancy appearances, and the consumer’s immediate satisfaction rush.

These feelings were further magnified on a journey to Erode, India, as part of my master’s thesis in Sustainable Fashion Communications. During such a visit to one of India’s largest textile production regions, I came face-to-face with the tormenting reality that working children, women, and men experience as part of the supply chain.

Years of research and study of the existing marketing strategies, the cycles, and calendars of garment production, and the rise of fast fashion since the 1990s, have granted me a thorough academic and human understanding of how the fashion industry operates at all levels.

Today, my goal is to provide mindful consumers with the tools I wish I had back when my slow-fashion journey began—education, accessibility, transparency, and empowerment.

I truly believe that by educating ourselves as consumers we may understand how our investments support the systems of production we believe in. In doing so, the very trivial act of “buying” turns consumerism into activism by ensuring our personal health, the welfare of the people involved in the supply chain, and the wellbeing of our planet as a whole.

It is a pleasure to have you here with us, we believe impact relies on the numbers, after all!

Much love, Sanna