MAMA TIERRA is a Swiss NGO that works hand in hand with the Wayuu indigenous people in La Guajira desert, which lies between Colombia and Venezuela in the most northern part of South America. Mama Tierra supports the local Wayuu people by keeping their culture alive and boosting their economy, generating stable jobs, and ensuring the future of the next generation. The focus is on women because they ensure the well-being of the family, securing its income and educating the children. Women are the strongest link in many indigenous societies, but this is particularly true in the Wayuu culture as they have a matrilineal kinship structure. Handbags you will feel proud of!